Privacy Policy

Blaze Entertainment LTD

Privacy and Cookie Policy

Last Updated: April 22 2021

Effective Date: April 22, 2021

Your privacy is very important to us, and we take our responsibility of caring for it seriously. This policy defines what information Blaze Entertainment LTD. collects when you use the mobile, online and downloadable products and services (“products”) offered by us. Evercade, and its associated products are produced by Blaze Entertainment LTD. and will be named in this statement as Blaze Entertainment Ltd. from now.

By using our products, you consent to this policy.

TABLE OF CONTENTS

  1. Information We Collect
  2. How We Collect Information
  3. How We Use Your Information
  4. Information We Share with Third Parties
  5. Where We Hold Your Information
  6. How We Protect Your Personal Information
  7. Children
  8. Your Choices and Controls
  9. Third Party Services

9.1 PR/Influencers

  1. Changes to Our Policy
  2. Contact Us
  1. Information We Collect

The information we collect depends on what products you use and how you use them. The controller of the personal information collected is Blaze Entertainment LTD, Venture House, Fifth Avenue, Letchworth, Hertfordshire, SG6 2HW

  1. Information You Give Us Directly

We collect information you provide us, including:

  • Your email address, username, country, date of birth, telephone number and password;
  • Security questions and answers;
  • Demographic details, for instance in response to surveys about our products;
  • Information you provide when seeking help from us such as your name and records of the issues you experience;
  • Information you provide to enter a contest or sweepstakes. If you win, we may need to collect postal address for eligibility, prizes delivery and VAT purposes.
  1. Other Information We Collect When You Use Our Products

We collect other information automatically when you use our products, including:

  • IP address;
  • Mobile and other hardware or device identifiers;
  • Browser information, including your browser type and the language you prefer;
  • Referring and exit pages, including landing pages and pages viewed;
  • Platform type;

We also may collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5) and application data caches.

  1. Information Provided to Us by Third Parties

We may receive information from third parties, like Facebook, when you use these services in connection with our products. We may also receive information about you when other players choose to share their contact lists with us.

We also may receive information from third parties to supplement the information we receive from you. We use information from these companies primarily to help us deliver relevant advertising to you. We also may use information from third parties, for instance, to help us understand your approximate geolocation via your IP address for tax purposes, or to customize certain services to your location, and for fraud and/or abuse prevention purposes.

  1. How We Collect Information

We collect some information from you when you provide it to us directly, such as via an online form or when you talk with our customer experience team. We and third parties also use certain technologies described below to collect information to deliver excellent experiences.

  1. Cookies and Similar Technologies

Cookies are small text files stored on your Internet browser. We use cookies and similar technologies to help us understand things like what web pages, features or ads you view and what games you play. This information helps us keep track of your shopping cart, measure the effectiveness of our advertising, make sure you don’t see the same ad repeatedly and otherwise help enhance your user experience. You can disable cookies, limit the types of cookies you allow, or set your browser to alert you when cookies are being sent. Please refer to http://www.allaboutcookies.org or the guidance provided by your individual web browser if you’d like help in managing your cookie preferences.

We use other technologies for similar purposes as a cookie. We use pixels or clear GIFs to collect information about your use of our products and your response to our marketing emails. We use Internet log files (which contain technical data such as your IP address) to monitor traffic on our products, troubleshoot technical problems, detect and prevent fraud and enforce our User Agreement. Other examples include HTML 5 cookies, Silverlight Application Storage, device fingerprints and “flash cookies.” If you want to remove flash cookies or prevent them from being placed, adjust your preferences in the Macromedia Website Privacy Settings Panel at www.macromedia.com/support/documentation/en/flashplayer/help/. We currently do not respond to Do Not Track (DNT) signals. We may adopt a DNT standard if one is established. In the meantime, you may opt out of certain types of tracking, including certain analytics and tailored advertising by changing your cookie settings.

We also use Analytics, Advertising, Anti-Cheat and Anti-Fraud technologies in our products that utilize the same cookies and similar mechanisms. These technologies are described below.

  1. Analytics Technologies

Blaze Entertainment LTD may collect and store data from your computer or device when you use our products. This information includes technical and related information about your computer or device and operating system (such as IP Address and device ID), information about your feature usage, gameplay and usage statistics, system interactions and peripheral hardware for purposes described in section 3, below. If you play a game offline, this data will be stored on your device and transmitted to Blaze Entertainment LTD when your device connects to the Internet. If you participate in online services, Blaze Entertainment LTD also may collect, use, store, transmit and publicly display statistical data regarding game play (including scores, rankings and accomplishments), or identify content that is created and shared by you with other players.

Third party analytics services integrated into our products may combine the information they collect in connection with Blaze Entertainment LTD’s services with information they have independently collected over time and across different websites. Many of these companies collect and use information under their own privacy policies.

  1. Ad Serving Technologies

Some of our products employ ad serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, and other similar technologies like identifiers to deliver offers to you. Some of these technologies can sync or connect behaviour across different websites, mobile apps and devices. The ads can be tailored to your interests. For instance, you may be presented with an offer for a game we think you might enjoy. Or if you express interest in a game, you might receive an advertisement later for that game or similar products on Blaze Entertainment LTD or third party sites. Other in-game advertising technologies enable advertising to be temporarily uploaded to your game, web browser, or mobile device and later replaced while you are online.

These technologies collect and use information so we can serve appropriate advertising to you and help track results and measure effectiveness. In addition to identifiers, this information includes:

  • Advertisements served and the location of the ad;
  • Length of time an advertisement was visible;
  • Domain type, IP address, size of the advertisement; and
  • Advertisement response.

Third party advertising companies may combine the information collected in the context of delivering an ad to you via our Products and Services with other information they have independently collected over time and across different websites. Many of these companies collect and use information under their own privacy policies.

To learn more about some of these ad networks’ practices, or to opt out of third party targeted advertising, you can visit https://www.networkadvertising.org, https://www.aboutads.info/choices/, http://youradchoices.ca/, or https://www.youronlinechoices.eu. Note that opting out does not mean you won’t see ads; it just means that the advertising you see may be less relevant to your interests.

  1. How We Use Your Information

We use your personal and non-personal information, both individually and combined together, in the following ways:

To operate our business and to enhance and personalize your game experience including to:

  • Operate, improve, and develop our games and services;
  • Help you find your friends or tell your friends about an Blaze Entertainment LTD product or service;
  • Facilitate sharing on social networks;
  • Serve and measure the effectiveness of advertising;
  • Measure the health of our services;
  • Provide game experiences that you may like;
  • Set up loyalty programs;
  • Facilitate your gameplay on multiple devices when available;
  • Identify, fix, and troubleshoot bugs and service errors;
  • Provide software updates;
  • Adhere to your preferences and to deliver dynamic content; and
  • Help keep our services safe and fair, resolve disputes, investigate and help curb fraud and illegal behaviour, comply with the law, and to enforce our agreements and policies.

To provide you support, including to:

  • Help identify and troubleshoot problems with your product or games;
  • To survey your opinions through surveys or questionnaires;
  • Communicate with you and respond to your specific requests or questions; and
  • Manage and send you confirmations and important information about your account, products, purchases, subscriptions, and warranties.

To personalize our communications with you, including to:

  • Present offers and/or information relating to games you might like;
  • Make recommendations to you; and
  • Personalize advertising for you and deliver targeted marketing, service updates and promotional offers.
  1. Information We Share with Third Parties

We do not share personal information that directly identifies you (such as your name, e-mail or postal address) with independent third parties without your consent, unless it is either required by law or we determine that disclosure is reasonably necessary to enforce our rights, property or operations or to protect our players or third parties. We may share anonymous or aggregated information, or other data that does not directly identify you, with third parties, for instance your persona on leaderboards or to show trends about use of our products.

We employ third parties located in and outside of your country of residence (including outside of the European Economic Area (EEA)) to collect or process personal information on our behalf for various reasons, such as conducting market surveys, facilitating credit card processing, or sending emails. When our third party agents or service providers collect or receive personal information, we require that they use the data only on our behalf and for purposes consistent with this policy.

We do not knowingly disclose personal information about children under 18 years of age to independent third parties even with consent.

However, in the event of a reorganization, divestiture, merger, sale or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law.

We do not control information sent from your browser to third parties, such as advertising networks and analytics companies that receive information in the normal course of your Internet activity. When third party technologies or social tools are integrated into our products, those third parties may collect information when you use our products. An example is the Facebook “Like” button.

  1. Where We Hold Your Information

Personal Information we collect may be stored and processed for the purposes set out in this Privacy and Cookie Policy in the United Kingdom or any other country in which Blaze Entertainment LTD, its subsidiaries, or third party agents operate. By using our products, you consent that your personal information may be transferred to recipients in the United Kingdom and other countries that may not offer the same level of privacy protection as the laws in your country of residence or citizenship.

The Blaze Entertainment LTDprivacy practices, described in this Privacy and Cookie Policy, comply with the APEC Cross Border Privacy Rules System. The APEC CBPR system provides a framework for organizations to ensure protection of personal information transferred among participating APEC economies. More information about the APEC framework can be found at https://www.apec.org/Groups/Committee-on-Trade-and-Investment/~/media/Files/Groups/ECSG/CBPR/CBPR-PoliciesRulesGuidelines.ashx.

  1. How We Protect Your Personal Information

Security of our players’ information is a priority at Blaze Entertainment LTD, and we take a range of measures to help protect it, including encryption of sensitive financial information. Even so, no security measure is 100% perfect. This means we cannot guarantee the security of your information and do not assume any responsibility for the unauthorized use or access to your information under our control.

  1. Children

Protecting children’s privacy online is extremely important to Blaze Entertainment LTD. Many Blaze Entertainment LTD online or mobile products and services are intended for general audiences and do not knowingly collect any personal information from children. When users identify themselves as being children (i.e. under the age of 13 or under the minimum age in the relevant territory), consistent with applicable law we will: (1) not provide a path for them to input personal information, (2) collect certain information for limited purposes only (consistent with applicable law), (3) block or restrict the child from accessing relevant services (such as chat functionality); and/or (4) obtain consent from parents for the collection, use, and sharing of their children’s personal information.

Through our mobile applications your child will be able to receive local in-app notifications, which do not collect any personal information.

Please note that if you grant consent for your child to use Blaze Entertainment LTD’s online or mobile products and services, this may include such general audience communication services as email, instant messaging, and online groups, and your child will be able to communicate with, and disclose personal information to, other users of all ages.

Information collected is secured in a manner consistent with this Privacy and Cookie Policy (see Section 6 above). If we make material changes to how we use, collect, or share your child’s personal information, we will notify parents by email or by in-game notice in order to obtain verifiable parental consent for the new uses of your child’s personal information.

Under no circumstances do we condition a child’s participation in an activity—like contests—on the child’s disclosure of more personal information than is reasonably necessary to participate in the activity. On certain sites, we may not permit children to participate at all regardless of consent.

  1. Your Choices and Controls

We give you meaningful choices when it comes to important uses and collection of information. For example, you can update your email information and preferences, choose to opt in or out of Blaze Entertainment LTDmarketing emails and choose whether to share your information with select Blaze Entertainment LTD partners. If you would like to opt out at any time after granting approval, contact the appropriate Privacy Policy Administrator for at support@evercade.co.uk .

You may deactivate your Blaze Entertainment LTD email subscription or delete the personal information associated with your account by contacting support@evercade.co.uk. If you do so, you will no longer have access to the Blaze Entertainment LTD games or services associated with your account. Note that Blaze Entertainment LTD may retain the information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity, and operation of our products. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you services, create and improve our products, comply with the law, and to run our business.

You can access the personal information we hold about you. To request access, send us an email at support@evercade.co.uk headed “Subject Access Request”. Before we process any request, we may ask you for certain personal information in order to verify your identity and we may request payment where allowed by law. Where permitted by local law, we may reject requests that are unreasonable or impractical. We will respond to your requests within a reasonable timeframe.

You also may adjust your browser settings to block certain online tracking, such as cookies.

  1. Third Party Services

Our websites and products may contain advertising or third party services (such as the Facebook Like button or links to third-party websites). If you click on those links, including an advertisement, you will leave the Blaze Entertainment LTD website and go to the site you selected. If you visit a third party website or use a third-party service, you should consult that site’s or service’s privacy policy.

9.1 PR / Influencers

Press, influencers and other media partners working with Blaze Entertainment LTD are free to use the assets provided by the Public Relations department. To request material for coverage, please contact: press@evercade.co.uk

  1. Changes to Our Policy

We may update this policy from time to time, so please review it frequently. We’ll notify you of material changes via a notice on our homepage (www.evercade.co.uk) thirty days before they go into effect. Your continued use of our products means you accept the changes. Once you accept this policy, we will not enforce future changes we deem in good faith to be material absent your express agreement to the changed terms. If you are asked to affirmatively accept material changes to this policy and you decline to do so, you may not be able to continue to use the product provided.

  1. Contact Us

If you have a complaint or question about this policy, you may contact us at support@evercade.co.uk.